This year, Sportlifestyle brand PUMA announced their support of the Maasai Wilderness Conversation Trust. As part of the Trust’s efforts, Edward Norton led a team of 30 runners in the ING New York City Marathon on Sunday, November 1, 2009. Norton led the team alongside three Maasai Warriors to raise money and awareness for the Trust, a non-profit organization based in Kenya that supports the preservation of biodiversity within the Maasai tribal lands of East Africa by promoting conservation, education and health services within the Maasai community. This exclusive behind the scenes video addresses the Maasai Wilderness Conversation Trust, the thought behind the Maasai Marathon, and scenes leading up to race day including: training in NYC, Africa, getting fitted for new sneakers, and receiving the Official PUMA team jersey. For more information and to donate, visit the website.
You know that PUMA is sponsoring Edward Norton and the Maasai Warrior team who will be competing in the ING New York City Marathon on Sunday November 1st to raise money and awareness for the Maasai Wilderness Conservation Trust (MWCT). The t-shirts are available now online and at our New York retail partners: New York Running Company, Paragon, Jack Rabbit, Select Foot Locker locations, and Macy’s Herald Square.
T-shirts cost $30 and 50% of the proceeds go directly to the MWCT. Show your support and look sharp the next time you run. The two designs are both 100% certified U.S. organic cotton (very breathable) and were printed with eco-conscience ink.
Edward Norton talks to Jimmy Kimmel about the NYC Marathon, the Maasai Warriors and PUMA’s sponsorship of this project. If you haven’t visited the website yet, check it out.
this is such an amazingly cool project. have been a huge fan of norton as an actor - starting with his amazing performance in ‘Primal Fear’. i have a whole new appreciation of him now - as a man.
To join PUMA in sponsorship and to learn more about this project, visit the website.
PUMA is proud to sponsor Edward Norton and 3 Maasai warriors to lead a team of 30 in the NYC Marathon. The 26.2 mile run will benefit the Maasai Wilderness Conservation Trust (MWCT), a non-profit organization based in Kenya that supports the preservation of biodiversity within the Maasai tribal lands of East Africa by promoting conservation, education and health services within the Maasai community.
